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Care Guide

Tovian Instinct Garment Care Guide

At Tovian Instinct, we design clothing to last. Proper care helps maintain the integrity, feel, and shape of each piece. Below is a simple guide to help you care for your garments with confidence.

Note: Each product page also includes tailored care instructions based on the garment's fabric and construction.


General Care Tips

  • Wash less frequently to preserve fabric longevity

  • Spot clean when possible

  • Avoid overloading your machine — garments need room to move

  • Reshape garments after washing and dry flat when necessary

  • Always read individual care labels for specific instructions


By Fabric Type

Cotton & Cotton Blends

  • Machine wash cold with like colors

  • Use gentle cycle

  • Tumble dry low or hang to dry

  • Iron inside out if needed

Linen & Linen Blends

  • Cold hand or machine wash on delicate

  • Do not wring — roll in a towel to absorb moisture

  • Hang or lay flat to dry

  • Expect natural creasing — a steamer can smooth gently

Wool & Wool Blends

  • Dry clean preferred

  • For hand washing: cold water with wool detergent

  • Reshape while damp and dry flat away from direct heat

  • Never tumble dry

Knits (Fine & Mid Gauge)

  • Hand wash cold or use a delicate machine cycle in a laundry bag

  • Lay flat to dry to prevent stretching

  • Avoid hanging heavy knits

Tailored Trousers & Blazers

  • Dry clean only

  • Store with shape-preserving hangers

  • Brush down after wear to remove surface dirt

  • Steam lightly to release wrinkles between wears

Polyester & Synthetics

  • Machine wash cold

  • Gentle or normal cycle

  • Hang to dry or tumble dry low

  • Minimal ironing required

Outerwear (Coats, Jackets)

  • Spot clean when possible

  • Dry clean for structured or lined coats

  • Store in a cool, dry place — avoid compression


Storage Recommendations

  • Fold heavy knits to avoid shoulder distortion

  • Use garment bags for seasonal pieces

  • Avoid hanging linen items long-term — store folded


Need Help?

If you're unsure about a specific garment, contact our support team — we’ll be happy to guide you.